On what basis does Cr3 American Exteriors formulate its pricing recommendations for franchisees?
Cr3_American_Exteriors Franchise · 2025 FDDAnswer from 2025 FDD Document
We do not establish prices at which the franchisee must sell its products and services. We may make pricing recommendations based on industry wide standards and the going rates in the particular market as part of the initial and ongoing training. We may also include such pricing recommendations in the Manuals. This information is solely for training and educational purposes. Each franchisee is solely responsible for establishing their own prices.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 32–37)
What This Means (2025 FDD)
According to Cr3 American Exteriors's 2025 Franchise Disclosure Document, while franchisees are responsible for setting their own prices, Cr3 American Exteriors may offer pricing recommendations. These recommendations are based on industry-wide standards and the prevailing rates in the franchisee's specific market. This guidance is provided during initial and ongoing training and may also be included in the Operations Manuals.
It is important to note that these pricing recommendations are solely for training and educational purposes. The ultimate decision on pricing rests entirely with the franchisee. This allows franchisees to adapt their pricing strategies to local market conditions and competitive pressures.
This approach is fairly common in franchising, where franchisors provide guidance but avoid mandating prices to comply with antitrust laws and to allow for regional variations. Prospective Cr3 American Exteriors franchisees should understand that while they will receive pricing suggestions, they are ultimately in control of their pricing strategy and responsible for its success.