How must advertising and promotion by a Cr3 American Exteriors franchisee reflect on the franchisor?
Cr3_American_Exteriors Franchise · 2025 FDDAnswer from 2025 FDD Document
We will supply you with templates of fliers, coupons, and other print material in our sole and absolute discretion and as required under our marketing plan.
You must use our advertising templates or, if you wish to use your own advertising materials, you may do so if:
- (i) you submit them to us;
- (ii) they conform to the Manuals;
- (iii) they adhere to federal, state, and local law; and
- (iv) we approve them, in writing. If our written approval is not received within fourteen (14) days that we receive the request, then the material is deemed disapproved.
Source: Item 23 — RECEIPTS (FDD pages 53–150)
What This Means (2025 FDD)
According to the 2025 Cr3 American Exteriors FDD, franchisees must adhere to specific guidelines when creating their own advertising materials. Cr3 American Exteriors provides templates for fliers, coupons, and other print materials, but franchisees have the option to create their own advertising.
However, if a franchisee chooses to use their own materials, they must first submit them to Cr3 American Exteriors for approval. These materials must conform to the standards outlined in the Cr3 American Exteriors manuals and comply with all federal, state, and local laws. Cr3 American Exteriors must provide written approval of the advertising materials. If the franchisee does not receive written approval within fourteen days of submitting the request, the materials are considered disapproved.
This process ensures that all advertising and promotional efforts align with the brand's standards and legal requirements. By requiring approval, Cr3 American Exteriors maintains control over its brand image and ensures consistency across all franchise locations. This also protects both the franchisee and franchisor from potential legal issues related to advertising content.