What is the Website Set Up Fee for Counselor Realty intended to cover?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
You must pay us an initial Website Set Up Fee, in an amount equal to the costs incurred by us in setting up a webpage for your Office on Counselor Realty, Inc.'s website.
If we have consented to any Additional Office locations, you may request to have us set up a separate webpage or subdomain for any such Additional Office on Counselor Realty, Inc.'s website and, if elected, you must pay us a Website Set Up Fee for such webpage, in an amount equal to the costs incurred by us in setting up any such webpage.
If we have consented to any Extension Office locations, you must pay us a Website Set Up Fee, in an amount equal to the costs incurred by us in setting up a webpage for each such Extension Office on Counselor Realty, Inc.'s website.
Source: Item 6 — OTHER FEES (FDD pages 9–13)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the Website Set Up Fee is intended to cover the costs incurred by Counselor Realty in setting up a webpage for the franchisee's office on Counselor Realty's website. This fee applies to the initial office webpage setup, as well as separate webpages or subdomains for any Additional Office or Extension Office locations, if the franchisee elects to have them.
In practical terms, this means that a new Counselor Realty franchisee will need to pay a one-time fee to have their office's webpage created and launched. The exact amount of this fee is not a fixed sum but rather is based on the actual costs that Counselor Realty incurs during the setup process. If the franchisee operates multiple office locations (Additional or Extension Offices) and wants a separate online presence for each, they will incur additional Website Set Up Fees for each location.
This fee structure is fairly common in franchising, where franchisors often charge initial fees to cover the costs of providing essential setup services. It is important for prospective franchisees to understand that this is a one-time fee, separate from any ongoing monthly website fees. Franchisees should inquire about the typical range of costs for the Website Set Up Fee to better prepare for this initial investment. Additionally, franchisees should clarify what services are included in the website setup to ensure it meets their business needs.