Are the webpages and subdomains created by Counselor Realty for licensed agents?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
We will create a separate webpage or subdomain for your Office and any Extension Office on Counselor Realty, Inc.'s website. If we have consented to any Additional Office locations, you may request to have us set up a separate webpage or subdomain for any such Additional Office on Counselor Realty, Inc.'s website. We will create a separate webpage or subdomain on Counselor Realty's website for those licensed agents you request in writing. All webpages and subdomains we create for the licensed agents operating through your Office (including any Additional Officer or Extension Office ) will include an IDX home search option for each market that the agent directly serves with listing reciprocity among Counselor Realty and our franchisees (local MLS fees are the agent's responsibility). You will be required to pay us a Website Set Up Fee for any such webpages or subdomains, as more particularly described in Item 6. You will also be required to pay us a Website Fee associated with the webpages and subdomains we create for your Office, any Additional Offices or Extension Offices, and for the licensed agents operating through your offices, in such amounts, and at such times, as more particularly described in Item 6.
Leads created off Counselor Realty's website for listings in the region where your franchised office is located will be provided and directed to your Office; provided, however, that if the lead is for a listing that is listed by one of our franchisee's agents or one of Counselor Realty's agents, such lead will be directed to such agent if that agent has elected to create a Counselor Realty web page/subdomain. If there is more than one franchisee in the region (distinct areas served by the same MLS system, or its equivalent), those leads will be shared and/or split between the affected franchisees, as determined by Counselor in its sole discretion. We may take into account office locations, number of agents, types of leads or any other rational means to distribute leads.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, Counselor Realty will create webpages or subdomains for licensed agents operating through a franchisee's office, including any Additional Office or Extension Office, if requested in writing by the franchisee. These webpages and subdomains will include an IDX home search option for each market the agent directly serves, with listing reciprocity among Counselor Realty and its franchisees.
Prospective franchisees should note that there are fees associated with these webpages and subdomains. A Website Set Up Fee and an ongoing Website Fee are required for the office's webpage, any Additional Offices or Extension Offices, and for the licensed agents' webpages. The specific amounts and payment schedules for these fees are detailed in Item 6 of the FDD.
Furthermore, if an agent has elected to create a Counselor Realty webpage or subdomain, leads generated from Counselor Realty's website for listings in the region of the franchised office may be directed to that agent. However, this is contingent on the lead being for a listing listed by that agent. If there are multiple franchisees in the same region, Counselor Realty has the sole discretion to share or split leads between them, considering factors such as office locations and the number of agents.