Who can vote to increase the Advertising Fees for the Regional Advertising Group for Counselor Realty?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
. If your Office (or any Additional Office or Extension Office) is located outside the Twin Cities, you must be a member of the "Regional Advertising Group" (once established) and pay to the "Regional Advertising Fund" an Advertising Fee equal to $25 per agent per month for each agent operating out
of the Office, Additional Office or Extension Office located in such geographical area. The amount of Advertising Fees for the Regional Advertising Group may be increased during the term of the franchise by a majority vote of the "Regional Advertising Committee" that manages your Regional Advertising Group. See Item 11 for additional information regarding Advertising Fees and Regional Advertising Groups. Advertising Fees are nonrefundable and are uniformly imposed among franchisee-owned "Counselor" offices. "Counselor" offices owned and operated by Counselor contribute toward the general costs of marketing activities conducted by Counselor under a different formula, and are not required to pay the specific Advertising Fees described abov
Source: Item 6 — OTHER FEES (FDD pages 9–13)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the authority to increase advertising fees for the Regional Advertising Group is vested in the "Regional Advertising Committee." This committee is responsible for managing the Regional Advertising Group.
For franchisees operating offices outside the Twin Cities area, membership in the Regional Advertising Group is mandatory once it is established. These franchisees are also required to contribute to the Regional Advertising Fund, paying $25 per agent each month. This fee applies to every agent operating out of the franchisee's office, additional offices, or extension offices located within the designated geographical area.
The ability of the Regional Advertising Committee to increase fees provides a degree of local control over advertising expenditures. However, franchisees should inquire about the composition of the committee, how it is elected, and what procedures are in place to ensure fair representation and accountability in the fee increase decisions. Understanding these aspects is crucial for franchisees to assess their potential advertising costs and influence within the regional group.