What upgrades and refurbishment are required for a Counselor Realty office upon renewal?

According to Counselor Realty's 2025 Franchise Disclosure Document, if a franchisee applies for a successor franchise agreement, they must complete reasonable upgrading and refurbishment of their office to meet the then-current System standards. This requirement extends to any Additional Offices and Extension Offices the franchisee may operate.

This means that as part of the renewal process, a Counselor Realty franchisee will likely need to invest in updating their office's appearance and functionality to align with the brand's current image and operational requirements. The specific upgrades and refurbishments will be determined by Counselor Realty's System standards at the time of renewal, which may differ from the standards in place during the initial franchise term.

Failing to complete these upgrades could prevent a franchisee from obtaining a successor franchise. It is important for prospective franchisees to understand that maintaining an up-to-date office is an ongoing responsibility and a condition for renewal. Franchisees should communicate with Counselor Realty to fully understand the scope and potential costs of these required upgrades well in advance of their renewal date.