Under what name does Counselor Realty Franchising, Inc. conduct business?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
The franchisor is COUNSELOR REALTY FRANCHISING, INC. ("Counselor"), a Minnesota corporation located at 3200 NW Main Street, Suite 110, Coon Rapids, Minnesota 55448; 612-405-8404; www.counselorrealty.com. Counselor Realty, Inc. ("Counselor Realty"), a Minnesota corporation incorporated on December 18, 1964, and located at the same address as Counselor, conducts a residential and commercial real estate brokerage business. Counselor's and Counselor Realty's parent, Counselor Holding, Inc. ("Counselor Holding") owns and provides administrative support to Counselor and Counselor Realty. Counselor was incorporated in May, 2001 to conduct franchising operations. Counselor actually commenced business operations and first offered franchises in 2002. Counselor has no predecessors. Counselor has no affiliates which offer franchises in any line of business, and, except for Counselor Holding, Counselor has no affiliates which offer products or services to Counselor franchisees. No officer or director of Counselor owns an interest in any entity that competes with Counselor. Counselor conducts business under its corporate name. Counselor's agent for service of process in Minnesota is the Minnesota Department of Commerce, 85 7th Place East, Suite 280, St. Paul, Minnesota 55101- 2198.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENT, PREDECESSORS AND AFFILIATES (FDD pages 7–8)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, Counselor Realty Franchising, Inc. conducts business under its corporate name. This means that all franchising activities and legal dealings are carried out directly under the name Counselor Realty Franchising, Inc., providing a clear and consistent brand identity in its franchising operations.
For a prospective franchisee, this indicates that all contracts, agreements, and official communications will be with Counselor Realty Franchising, Inc. This direct relationship simplifies legal and business interactions, as there are no assumed business names or DBAs (Doing Business As) to consider. Franchisees can expect that the franchisor will operate transparently under its established corporate identity.
This arrangement also assures franchisees that the franchisor is directly accountable under its corporate name, which can be beneficial in terms of legal and contractual obligations. It reinforces the franchisor's commitment to its brand and operations, as all business activities are conducted under its primary corporate identity.