Does the Counselor Realty training program include information on advertising?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
| Subject Matter | Number of |
|---|---|
| Pages Devoted to Subject Matter | |
| Affiliation: Broker and Associate | 6 |
| Office Policies | 17 |
| Advertising | 3 |
| Compensation | 2 |
| Subject Matter | Number of Pages Devoted to Subject Matter |
| --- | --- |
| Affiliation: Broker and Associate | 6 |
| Office Policies | 17 |
| Advertising | 3 |
| Compensation | 2 |
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to the 2025 Counselor Realty Franchise Disclosure Document, the Counselor Franchise Policy Guidelines include information on advertising. The table of contents for these guidelines allots 3 pages to the subject of advertising.
Counselor Realty also provides periodic advice on principal aspects of the business, and franchisees must participate in Counselor System advertising programs. Franchisees have the option to develop their own websites and advertising materials as part of their promotion strategy. However, these websites and advertising materials must always conform to Counselor Realty's brand standards and image.
Counselor Realty conducts various marketing activities periodically, including research, creative work, media purchasing, tracking, public relations, promotions, and advertising. Franchisees may purchase promotional materials prepared by or for Counselor Realty for use in their business. Counselor Realty may use in-house, affiliated, or outside advertising agencies. Advertising may be in print, on radio and/or television and/or Internet or other computer related media, and generally is local or regional in scope.