What were the total revenues for Counselor Realty in 2022?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
December 31, 2024, 2023 and 2022
| 2024 | 2023 | 2022 | |
|---|---|---|---|
| Revenues | |||
| Monthly franchise fees | $ 57,634 | $ 63,751 | $ 73,235 |
| Monthly metro advertising fees | 3,480 | 2,880 | 3,600 |
| Other income | 9,432 | 2,748 | 1,447 |
| Total revenues | 70,546 | 69,379 | 78,282 |
| Expenses | 74,513 | 78,252 | 61,402 |
| Income (loss) before income taxes | (3,967) | (8,873) | 16,880 |
| Provision for Income Taxes | - | - | 5,100 |
| Net income (loss) |
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the total revenues for the company in 2022 were $78,282. This figure is derived from the sum of monthly franchise fees, monthly metro advertising fees, and other income. Specifically, in 2022, Counselor Realty generated $73,235 from monthly franchise fees, $3,600 from monthly metro advertising fees, and $1,447 from other income.
It's important to note that these revenue figures reflect the income specifically for Counselor Realty Franchising, Inc., which is the franchising entity, and not the revenues of individual franchisee-owned locations. The revenues reported here are primarily from fees paid by franchisees to Counselor Realty for the rights to operate under their brand and utilize their systems.
A prospective franchisee should consider these figures in the context of the overall financial health of Counselor Realty. While $78,282 represents the total revenue for 2022, it is essential to compare this to the expenses incurred during the same period to understand the company's profitability. Additionally, it would be prudent to investigate the trend of revenues over several years to assess the stability and growth potential of the franchise system.
Understanding the revenue streams of the franchisor is crucial for potential franchisees as it provides insight into the financial stability and resources available to support the franchise network. This information, combined with other financial metrics and qualitative factors, can help in making an informed decision about investing in a Counselor Realty franchise.