What was the total number of Counselor Realty outlets at the end of 2024?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
ST THREE YEARS**
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change | |---|---|---|---|---| | Franchised | 2022 | 7 | 7 | 0 | | | 2023 | 7 | 5 | -2 | | | 2024 | 5 | 5 | 0 | | Company- | 2022 | 6 | 6 | 0 | | Owned | | | | | | | 2023 | 6 | 6 | 0 | | | 2024 | 6 | 6 | 0 | | Total Outlets | 2022 | 13 | 13 | 0 | | | 2023 | 13 | 11 | -2 | | | 2024 | 11 | 11 | 0 | The name, business address, and business telephone number of each current franchisee on January 1, 2025, and the name, last known home address and telephone number of every franchisee who has had a franchise terminated, cancelled, not renewed, or otherwise voluntarily or involuntarily ceased to do business under the Franchise Agreement during the most recently completed fiscal year or has not communicated
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 30–31)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the total number of outlets at the end of 2024 was 11. This total comprises both franchised and company-owned outlets. Specifically, there were 5 franchised outlets and 6 company-owned outlets. The net change in total outlets during 2024 was 0, indicating that the number of outlets remained constant throughout the year.
Breaking down the franchised outlets, at the end of 2024, Counselor Realty had 5 franchised locations in Minnesota. There were no outlet openings, re acquisitions from franchisees, outlets closed, or outlets sold to franchisees during that year in Minnesota.
For a prospective franchisee, this data indicates a stable but not growing franchise system. The lack of change in outlet numbers suggests that Counselor Realty is not rapidly expanding, but it also isn't shrinking. A potential franchisee might want to investigate the reasons behind the lack of growth and focus on the performance of existing outlets to gauge the health and potential of the franchise. Understanding why no new outlets opened and why two franchised locations closed in 2023 would be prudent before investing.