What was the total cash asset amount for Counselor Realty in 2023?

According to Counselor Realty's 2025 Franchise Disclosure Document, the company's cash assets totaled $80,311 in 2023. Additionally, Counselor Realty held $130,280 in certificates of deposit in 2023. These figures are derived from the balance sheets within the FDD, which provide a snapshot of the company's financial position at the end of the year.

For a prospective franchisee, understanding the franchisor's financial health is crucial. The cash and certificate of deposit figures indicate the liquid assets Counselor Realty has available. This can be a factor in assessing the company's ability to support its franchisees and invest in the brand's future growth.

It's important to note that while cash represents readily available funds, certificates of deposit may have restrictions on withdrawals. However, they still represent a relatively liquid asset that can be converted to cash if needed. Reviewing these figures over several years, as provided in the FDD, can give a better understanding of Counselor Realty's financial trends.

Prospective franchisees should consider these figures in conjunction with other financial metrics, such as revenues, expenses, and liabilities, to gain a comprehensive view of Counselor Realty's financial stability. Consulting with a financial advisor is recommended to fully interpret the financial statements and understand the implications for the franchise opportunity.