Is there a fee for the creation of the webpage or subdomain by Counselor Realty?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
be due and payable by the 20th day of each month.
5.5 Website Fees.
- (a) You must pay us an initial Website Set Up Fee, in an amount equal to the costs incurred by us in setting up a webpage for your Office on Counselor Realty, Inc.'s website. If we have consented to any Additional Office locations, you may request to have us set up a separate webpage or subdomain for any such Additional Office on Counselor Realty, Inc.'s website and, if elected, you must pay us a Website Set Up Fee for such webpage, in an amount equal to the costs incurred by us in setting up any such webpage. If we have consented to any Extension Office locations, you must pay us a Website Set Up Fee, in an amount equal to the costs incurred by us in setting up a webpage for each such Extension Office on Counselor Realty, Inc.'s website. Any agents operating out of an Additional Office location may be listed on the webpage for such Additional Office location and your other Office locations for no additional charge.
- (b) You must pay us a monthly Website Fee in an amount equal to $75 for each Office location (including each Additional Office and Extension Office), plus $25 for
each licensed agent choosing to have an optional agent website provided by Counselor. For purposes of clarity, if you have 10 agents who choose to have the optional agent website, your Website Fee would be $325 ($75 plus $25 multiplied by 10). The amount of the Website Fee may be increased during the term of this Agreement by Counselor from time to time in its sole discretion. At the beginning of each month, we will send you an invoice for the amount of the Website Fee you owe us for the current month, and you must pay us the amount of such Continuing Agent Fee on or before the 20th day of such month. The monthly Website Fee will apply to any agents operating out of any Additional Office locations or Extension Office locations that have elected to have an optional agent website.
- 5.6 Mobile App Fees. Mobile app setup is optional except for the 11 county metropolitan area of the Twin Cities of Minneapolis and St. Paul, Minnesota (including the Counties of Scott, Wright, Isanti, Dakota, Anoka, Hennepin, Washington, Carver, Ramsey, Sherburne and Chisago). If your Office (or any Additional Office or Extension Office) is located in one of the aforementioned counties, or if you elect to utilize the Mobile App, you must pay us a Mobile App Fee equal to the costs incurred by Counselor to initiate and continue your Mobile App service, including one-time setup fees and monthly data/phone fees.
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, franchisees must pay a Website Set Up Fee for the creation of a webpage or subdomain. The fee is equal to the costs incurred by Counselor Realty in setting up the webpage for the franchisee's office on Counselor Realty's website. This applies to the initial office, any Additional Office locations, and any Extension Office locations.
In addition to the initial set up fee, franchisees must also pay a monthly Website Fee of $75 for each office location, including Additional and Extension Offices. There is also an additional $25 monthly fee for each licensed agent who chooses to have an optional agent website provided by Counselor Realty. For example, if a franchisee has 10 agents with optional websites, the monthly fee would be $325.
Counselor Realty retains the right to increase the monthly Website Fee at its discretion during the term of the agreement. Invoices for the monthly Website Fee will be sent out at the beginning of each month, and payment is due by the 20th of the month. The website created for the franchisee will include an IDX home search option for each market that the agent directly serves with listing reciprocity among Counselor Realty and its franchisees. Local MLS fees, however, are the agent's responsibility.