Are there any exceptions to the lead distribution process for Counselor Realty franchisees?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
Leads created off Counselor Realty, Inc.'s website for listings in the region where your franchised office is located will be provided and directed to your Office; provided, however, that if the lead is for a listing that is listed by one of our franchisee's agents or one of Counselor Realty, Inc.'s agents, such lead will be directed to such agent, if that agent has elected to create a Counselor Realty web page/subdomain. If there is more than one franchisee in the region (distinct areas served by the same MLS system, or its equivalent), those leads will be shared and/or split between the affected franchisees, as determined by Counselor in its sole discretion. We may take into account office locations, number of agents, types of leads or any other rational means to distribute leads.
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, there are exceptions to the lead distribution process. Generally, leads created from Counselor Realty's website for listings within a franchisee's region are directed to that franchisee's office. However, if a lead is specifically for a listing by one of Counselor Realty's or a franchisee's agents, the lead will be directed to that agent, assuming the agent has a Counselor Realty webpage or subdomain.
In regions with multiple franchisees, leads are shared or split among them at Counselor Realty's discretion. The distribution may consider factors such as office locations, the number of agents, and the types of leads. This means that a franchisee may not receive all leads generated in their territory, as Counselor Realty retains the right to allocate them based on various criteria.
This lead distribution system has important implications for prospective franchisees. While franchisees benefit from leads generated by the Counselor Realty website, they should be aware that these leads are not guaranteed and can be directed to individual agents or shared among multiple franchisees. The franchisee's success in receiving leads may depend on factors such as their office location, agent count, and Counselor Realty's overall distribution strategy. It is important for potential franchisees to understand how Counselor Realty distributes leads in areas with multiple franchisees to accurately assess their potential return on investment.