What is the 'System' that Counselor Realty refers to in its franchise agreement?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
COUNSELOR offers franchises for a full service residential and/or commercial real estate brokerage service business, operating in accordance with a distinctive and proprietary system established by COUNSELOR (the "System") and identified by various COUNSELOR trademarks (the "Marks"). Franchisee wishes to establish and operate a business using the System.
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the 'System' refers to the distinctive and proprietary methods established by Counselor Realty for operating a full-service residential and/or commercial real estate brokerage service. The franchise agreement grants franchisees a non-exclusive license to use this System, along with Counselor Realty's trademarks, to operate their real estate brokerage business.
The FDD emphasizes that Counselor Realty may periodically change the System, and franchisees are obligated to adapt their business to these revisions at their own expense. Unauthorized use or disclosure of the System could cause irreparable harm to Counselor Realty and its franchisees, and is strictly prohibited.
The System is valuable and was developed at considerable expense, and the operation of a Counselor Realty franchise is possible only with the franchisor's assistance and ongoing advisory services. The franchisee must comply with changes Counselor Realty makes to the System and standards, even if additional investment or expenditures are required.