What is the 'System' referring to in the Counselor Realty Franchise Disclosure Document?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
Counselor owns a proprietary and distinctive system for a network of full service residential and commercial real estate brokerage service businesses (the "System"). The System is described in the Franchise Agreement and in Counselor's Franchise Policy Guidelines. A current Franchise Agreement is included in this Franchise Disclosure Document at Exhibit B. Counselor and its affiliates own various names, trademarks, stylized logos, slogans, and symbols (the "Marks") used in the System. See Item 13.
The franchise described in this Franchise Disclosure Document is a license to operate one "Counselor" business ("Business") at a single location you choose (and to which we consent) (the "Office") within the Territory, which provides residential and commercial real estate brokerage services to customers at any location. See Item 12. The Franchise Agreement authorizes you to use certain Marks in the operation of a Business.
Counselor may make changes in the System, Marks, authorized products and services. You may have to change the manner in which you operate the Business, and make additional investments in the franchised Business, periodically during the term of the franchise if Counselor makes changes, or if the Business's equipment or facilities wear out or become obsolete, or for other reasons.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENT, PREDECESSORS AND AFFILIATES (FDD pages 7–8)
What This Means (2025 FDD)
According to the 2025 Counselor Realty Franchise Disclosure Document, the 'System' refers to Counselor Realty's proprietary and distinctive system for a network of full-service residential and commercial real estate brokerage service businesses. This system is detailed in the Franchise Agreement and Counselor Realty's Franchise Policy Guidelines. The Franchise Agreement itself is included as an exhibit in the Franchise Disclosure Document.
Counselor Realty and its affiliates own the names, trademarks, stylized logos, slogans, and symbols, collectively known as the 'Marks,' which are integral to the System. As a franchisee, you are granted a license to operate a 'Counselor' business at a location that you choose and Counselor Realty approves, within a designated territory. This business provides residential and commercial real estate brokerage services to customers.
It's important to note that Counselor Realty retains the right to make changes to the System, Marks, and authorized products and services. As a franchisee, you may be required to adapt your business operations and make additional investments to comply with these changes. This could include updates due to obsolescence of equipment or facilities, or other reasons dictated by Counselor Realty.
Prospective franchisees should carefully review the Franchise Agreement and Franchise Policy Guidelines to fully understand the components of the Counselor Realty System and the obligations associated with maintaining consistency with the System's standards and any future modifications.