Is the Counselor Realty System described in the Franchise Agreement?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
Counselor owns a proprietary and distinctive system for a network of full service residential and commercial real estate brokerage service businesses (the "System"). The System is described in the Franchise Agreement and in Counselor's Franchise Policy Guidelines. A current Franchise Agreement is included in this Franchise Disclosure Document at Exhibit B. Counselor and its affiliates own various names, trademarks, stylized logos, slogans, and symbols (the "Marks") used in the System. See Item 13.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENT, PREDECESSORS AND AFFILIATES (FDD pages 7–8)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the Counselor Realty System is described in the Franchise Agreement. The FDD states that Counselor Realty owns a proprietary system for a network of full-service residential and commercial real estate brokerage service businesses. This system is further detailed not only in the Franchise Agreement itself, which is included as an exhibit in the FDD, but also in Counselor Realty's Franchise Policy Guidelines.
Prospective franchisees should carefully review the Franchise Agreement and Franchise Policy Guidelines to understand the full scope and requirements of the Counselor Realty System. This includes understanding the trademarks, logos, and other intellectual property that franchisees are authorized to use.
It is important to note that Counselor Realty retains the right to make changes to the System, Marks, and authorized products and services. Franchisees may be required to adapt their business operations and make additional investments to comply with these changes. This is a common practice in franchising, as franchisors need to adapt to market conditions and maintain brand standards.