What other supplies besides signage are Counselor Realty franchisees required to purchase or lease?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
The Franchise Agreement requires you to purchase or lease signage and other supplies, fixtures, equipment and certain inventory used in the Business that meet standards and specifications established by Counselor. You may obtain authorized goods and services from any available source of supply. Your Business may be identified only by Marks Counselor authorizes.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 15–16)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, franchisees must purchase or lease not only signage but also other supplies, fixtures, equipment, and certain inventory used in their business. These items must meet the standards and specifications established by Counselor Realty.
While the FDD states that franchisees may obtain these authorized goods and services from any available source of supply, it also emphasizes that the business can only be identified by the marks that Counselor Realty authorizes. This implies that while franchisees have some freedom in choosing suppliers, they must adhere to Counselor Realty's standards to maintain brand consistency.
The Franchise Policy Guidelines, which are periodically revised by Counselor Realty, further detail the standards and specifications for establishing and operating the business. Franchisees are bound by the terms of the Franchise Agreement to operate in accordance with these guidelines. This means that the specific supplies, fixtures, equipment, and inventory required may change over time, and franchisees must comply with these changes, potentially requiring additional investment or expenditures.