Where are the standards and specifications for establishing and operating a Counselor Realty Business described?

According to the 2025 Counselor Realty FDD, the standards and specifications for establishing and operating a Counselor Realty business are primarily detailed in the Franchise Agreement and Counselor's Franchise Policy Guidelines. The Franchise Agreement itself is included as an exhibit in the Franchise Disclosure Document.

The FDD also mentions that franchisees must adhere to Counselor Realty's brand standards and image in all advertising and promotional materials, including websites. While Counselor Realty does not currently require pre-approval of these materials, it reserves the right to review and require changes to ensure compliance with its standards. Franchisees are also obligated to comply with any changes Counselor Realty makes to the Franchise Policy Guidelines, System, and standards, even if these changes necessitate additional investment or expenditures.

Furthermore, franchisees are required to purchase or lease signage and other supplies, fixtures, equipment, and certain inventory that meet the standards and specifications established by Counselor Realty. This ensures uniformity and consistency across all franchised locations, maintaining the brand's integrity and customer experience. Prospective franchisees should carefully review the Franchise Agreement and Franchise Policy Guidelines to fully understand these standards and specifications before investing in a Counselor Realty franchise.