To what standards must a Counselor Realty franchisee's advertising materials conform?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
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You may develop advertising materials for your own use, at your own expense. Advertising materials and media (including print, audio, video, website and computer-transmitted media) must conform at all times to Counselor's brand standard and image. If Counselor determines, in its sole discretion, that any advertising materials or media do not conform to Counselor's brand standard or image, you will alter or remove any such advertising materials or media, as directed in writing by Counselor. You have the option to develop your own website as part of your overall promotion strategy. Your use of Counselor's trademarks in any advertising materials and media must conform at all times to the requirements set forth in the Franchise Agreement. Counselor does not currently require any advertising materials or media to be approved by Counselor prior to you using them, but reserves the right to review and approve any advertising materials or media (and to require you to alter or cease using all or any portion of such advertising materials or media it does not approve).
We will create a separate webpage or subdomain for your Office and any Extension Office on Counselor Realty, Inc.'s website. If we have consented to any Additional Office locations, you may request to have us set up a separate webpage or subdomain for any such Additional Office on Counselor Realty, Inc.'s website. We will create a separate webpage or subdomain on Counselor Realty's website for those licensed agents you request in writing.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to the 2025 Counselor Realty Franchise Disclosure Document, all advertising materials and media, including print, audio, video, websites, and computer-transmitted media, must conform to Counselor Realty's brand standard and image at all times. If Counselor Realty determines that any advertising materials do not meet these standards, the franchisee is required to alter or remove the materials as directed in writing by Counselor Realty.
A Counselor Realty franchisee has the option to develop their own website as part of their overall promotion strategy. The franchisee's use of Counselor Realty's trademarks in any advertising materials and media must adhere to the requirements outlined in the Franchise Agreement.
Counselor Realty does not currently require franchisees to obtain approval for advertising materials or media before use. However, Counselor Realty retains the right to review and approve any advertising materials or media and can require franchisees to change or stop using any materials that are not approved. The Counselor Realty Franchise Policy Guidelines include 3 pages devoted to the topic of advertising.