Does Counselor Realty specify the 'rational means' it will use to distribute leads?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
Leads created off Counselor Realty's website for listings in the region where your franchised office is located will be provided and directed to your Office; provided, however, that if the lead is for a listing that is listed by one of our franchisee's agents or one of Counselor Realty's agents, such lead will be directed to such agent if that agent has elected to create a Counselor Realty web page/subdomain. If there is more than one franchisee in the region (distinct areas served by the same MLS system, or its equivalent), those leads will be shared and/or split between the affected franchisees, as determined by Counselor in its sole discretion. We may take into account office locations, number of agents, types of leads or any other rational means to distribute leads.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, leads generated from Counselor Realty's website for listings within the franchisee's region will be directed to that franchisee's office. However, if a lead is for a listing already represented by an agent of a Counselor Realty franchisee or a Counselor Realty agent who has a Counselor Realty webpage or subdomain, the lead will be directed to that specific agent.
If there are multiple franchisees in the same region, defined as areas served by the same MLS system or its equivalent, the leads will be shared or split among them. The method of sharing or splitting these leads is determined by Counselor Realty at its discretion.
Counselor Realty may consider factors such as office locations, the number of agents in each office, the types of leads generated, or any other rational means to distribute leads among franchisees. This provides Counselor Realty with flexibility in determining how leads are allocated, but it also means that franchisees have limited control over the lead distribution process.