Does Counselor Realty specify how often the Website Fee can be increased?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
. You must pay us a monthly Website Fee in an amount equal to $75 for each Office location (including each Additional Office and Extension Office), plus $25 for each licensed agent choosing to have an optional agent website provided by Counselor. For purposes of clarity, if you have 10 agents who choose to have the optional agent website, your Website Fee would be $325 ($75 plus $25 multiplied by 10). The amount of the Website Fee may be increased during the term of this Agreement by Counselor from time to time in its sole discretio
Source: Item 6 — OTHER FEES (FDD pages 9–13)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the Website Fee can be increased at the franchisor's discretion. The monthly Website Fee is initially $75 for each office location, plus $25 for each licensed agent who chooses to have an optional agent website provided by Counselor Realty. For example, if a franchisee has 10 agents with optional websites, the total Website Fee would be $325.
The FDD states that "The amount of the Website Fee may be increased during the term of this Agreement by Counselor from time to time in its sole discretion." This means that Counselor Realty has the right to increase the Website Fee at any point during the franchise agreement term. The FDD does not specify any limits on the frequency or amount of these increases.
This lack of specificity regarding the frequency and amount of potential Website Fee increases could pose a financial risk for franchisees. It is important for prospective franchisees to consider this when evaluating the Counselor Realty franchise opportunity and to discuss potential fee increases with the franchisor during their due diligence.