Does Counselor Realty specify how often the Mobile App Fee can be increased?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
If your Office (or any Additional Office or Extension Office) is located in one of the aforementioned counties, or if you elect to utilize the Mobile App, you must pay us a Mobile App Fee equal to the costs incurred by Counselor to initiate and continue your Mobile App service, including one-time setup fees and monthly data/phone fees.
The amount of the Mobile App Fee may be increased during the term of the franchise by Counselor from time to time in its sole discretion.
At the beginning of each month, we will send you an invoice for the amount of the Mobile App Fee you owe us for the prior month, and you must pay us the amount of such Mobile App Fee on or before the 20th day of such month.
Source: Item 6 — OTHER FEES (FDD pages 9–13)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the Mobile App Fee can be increased at any time during the franchise term at Counselor Realty's discretion. Specifically, if a franchisee's office is located in the 11-county metropolitan area of the Twin Cities of Minneapolis and St. Paul, Minnesota, or if they elect to utilize the Mobile App, they must pay a Mobile App Fee. This fee covers the costs Counselor Realty incurs to initiate and continue the franchisee's Mobile App service, including setup and monthly data/phone fees.
The FDD states that the amount of the Mobile App Fee may be increased by Counselor Realty from time to time in its sole discretion. This means that Counselor Realty has the right to raise the Mobile App Fee at any point during the franchise agreement. The franchisee will be invoiced monthly for the Mobile App Fee and payment is due by the 20th of the following month.
This policy gives Counselor Realty considerable flexibility in adjusting the Mobile App Fee. A prospective franchisee should consider this when evaluating the potential costs of operating a Counselor Realty franchise, especially if they are located in the Twin Cities area or plan to use the Mobile App. It would be prudent to inquire with Counselor Realty about the typical frequency and magnitude of past Mobile App Fee increases to better anticipate future expenses.