Does Counselor Realty specify the manner in which the Marks must be reproduced?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
d Extension Offices, if applicable) to then-current System standards.
4. TRADEMARK STANDARDS.
- 4.1 Name. You may not use the Marks as part of your corporate or business name without our consent. Your use of the Marks inures to our benefit. We own all goodwill now or hereafter associated with each of the Marks. You will not contest our ownership or registration of the Marks.
- 4.2 Usage. You must reproduce and use the Marks only in the precise manner, colors and form we prescribe, and only in association with products and services we authorize.
- 4.3 Franchisor Profits. Counselor also reserves the right to receive fees periodically for rights licensed or services provided to others.
5. FEES.
5.1 Initial Franchise Fee. We acknowledge receipt from you of an Initial Franchise Fee in the amount of $____________. Except as provided in Section 1.2, the Initial Franchise Fee is nonrefundable.
5.2 Base Monthly Fee. You must pay us a Base Monthly Fee of $371. At the beginning of each month, we will send you an invoice for the Base Monthly Fee, and you must pay us that fee on or before the 20th day of such month.
5.3 Continuing Agent Fees. The Base Monthly Fee above includes the first 5 agents operating through your Office. You must pay us a monthly Continuing Agent Fee in an amount equal to $53 per licensed agent for the sixth through 15th licensed agent operating through your Office; $37 per licensed agent for the 16th through 35th licensed agent operating through your Office; and $32 per licensed agent for the 36th and each additional licensed agent operating through your Office.
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, franchisees must reproduce and use the Marks only in the precise manner, colors, and form prescribed by Counselor Realty, and only in association with authorized products and services. Franchisees cannot use the Marks as part of their corporate or business name without Counselor Realty's consent, and all use of the Marks inures to the benefit of Counselor Realty, which owns all goodwill associated with the Marks. Franchisees agree not to contest Counselor Realty's ownership or registration of the Marks.
Counselor Realty may change the Marks periodically, and franchisees must promptly conform their business to the revised requirements at their own cost. Franchisees must also ensure that all advertising programs, materials, and media conform to Counselor Realty's brand standard and image. If Counselor Realty determines that any advertising materials do not conform, the franchisee must alter or remove them as directed.
While Counselor Realty does not currently require approval of advertising materials or websites before use, it reserves the right to review and approve them and to require franchisees to alter or cease using any portion that does not meet its standards. This ensures brand consistency and protects the integrity of the Counselor Realty brand across all franchise locations.