Does Counselor Realty specify the form in which the Marks must be reproduced?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
- 4.2 Usage. You must reproduce and use the Marks only in the precise manner, colors and form we prescribe, and only in association with products and services we authorize.
- 4.3 Franchisor Profits. Counselor also reserves the right to receive fees periodically for rights licensed or services provided to others.
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the franchisee must reproduce and use the Marks only in the precise manner, colors, and form prescribed by Counselor Realty, and only in association with products and services they authorize.
This means a Counselor Realty franchisee does not have the freedom to alter the brand's trademarks in any way. They must adhere strictly to the franchisor's guidelines regarding the appearance and application of the Marks. This is a standard practice in franchising, designed to maintain brand consistency and recognition across all franchise locations.
The franchisee's use of the Marks inures to the benefit of Counselor Realty, and all goodwill associated with the Marks belongs to Counselor Realty. The franchisee is prohibited from contesting Counselor Realty's ownership or registration of the Marks. This reinforces the franchisor's control over its intellectual property and the franchisee's limited license to use it.