Does Counselor Realty specify the exact costs that comprise the Mobile App Fee?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
If your Office (or any Additional Office or Extension Office) is located in one of the aforementioned counties, or if you elect to utilize the Mobile App, you must pay us a Mobile App Fee equal to the costs incurred by Counselor to initiate and continue your Mobile App service, including one-time setup fees and monthly data/phone fees.
The amount of the Mobile App Fee may be increased during the term of the franchise by Counselor from time to time in its sole discretion.
At the beginning of each month, we will send you an invoice for the amount of the Mobile App Fee you owe us for the prior month, and you must pay us the amount of such Mobile App Fee on or before the 20th day of such month.
Source: Item 6 — OTHER FEES (FDD pages 9–13)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the Mobile App Fee is not specifically itemized. The FDD states that franchisees must pay a Mobile App Fee equal to the costs incurred by Counselor Realty to initiate and continue the Mobile App service, including one-time setup fees and monthly data/phone fees.
For franchisees with office locations in the 11-county metropolitan area of the Twin Cities of Minneapolis and St. Paul, Minnesota (including the Counties of Scott, Wright, Isanti, Dakota, Anoka, Hennepin, Washington, Carver, Ramsey, Sherburne and Chisago), the mobile app setup is mandatory. For all other locations, the mobile app is optional. The amount of the Mobile App Fee may be increased during the term of the franchise by Counselor Realty at its discretion.
Each month, Counselor Realty will send an invoice for the Mobile App Fee, which must be paid by the 20th of the month. The lack of a fixed fee or detailed breakdown means that franchisees should be prepared for potential fluctuations in this monthly expense. Prospective franchisees should inquire about the typical range of these fees and the factors that could cause them to increase.