What specifications must the signage purchased or leased by a Counselor Realty franchisee meet?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
The Franchise Agreement requires you to purchase or lease signage and other supplies, fixtures, equipment and certain inventory used in the Business that meet standards and specifications established by Counselor. You may obtain authorized goods and services from any available source of supply. Your Business may be identified only by Marks Counselor authorizes.
Standards and specifications for establishing and operating the Business also are described in the Franchise Policy Guidelines issued by Counselor, and you are bound by the terms of the Franchise Agreement to operate the Business in accordance with the requirements of the Franchise Policy Guidelines as revised periodically by Counselor.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 15–16)
What This Means (2025 FDD)
According to the 2025 Counselor Realty FDD, franchisees must purchase or lease signage that meets the standards and specifications established by Counselor Realty. The franchise agreement mandates adherence to these standards, and further details are available in the Franchise Policy Guidelines, which Counselor Realty revises periodically. The signage must display only the marks authorized by Counselor Realty.
While Counselor Realty sets standards for goods and services, including signage, it does not currently approve or disapprove suppliers. However, Counselor Realty may provide franchisees with a list of vendors who can supply these items. Franchisees should be aware that local signage ordinances can significantly impact the costs, which are estimated to range from $1,000 to $10,000.
Prospective franchisees should carefully review the Franchise Policy Guidelines to understand the specific requirements for signage. They should also inquire about approved vendors and any potential changes to signage standards. Understanding these requirements is crucial for maintaining brand consistency and complying with the franchise agreement.