Does Counselor Realty have sole discretion in determining the technology-related tools and services provided?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
Counselor may provide you with or require you to utilize such technology related tools (including, but not limited to, mobile applications and other internet or software-based applications) and services relating to the franchised business as Counselor determines from time to time in its sole discretion. Counselor will not be obligated to provide you with any such technology related tools or services, and reserves the right to discontinue providing any such technology related tools and services that Counselor may decide to provide at any time. Counselor also reserves the right to modify the terms and conditions regarding any such technology related tools and services that Counselor may decide to provide at any time. You will be obligated to pay Counselor fees (including the Mobile App Fee described in Item 6) associated with any such technology related tools and services that Counselor may decide to provide in such amounts, and at such times, as Counselor shall determine from time to time in its sole discretion.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to the 2025 Counselor Realty Franchise Disclosure Document, Counselor Realty has sole discretion in determining the technology-related tools and services that franchisees are required to utilize. Counselor Realty may provide or require franchisees to use technology-related tools such as mobile applications and software-based applications related to the franchised business.
However, Counselor Realty is not obligated to provide any specific technology-related tools or services and reserves the right to discontinue providing any tools or services at any time. Additionally, Counselor Realty can modify the terms and conditions of any technology-related tools and services they decide to offer.
Franchisees are obligated to pay fees associated with these technology-related tools and services, including a Mobile App Fee, in amounts and at times determined by Counselor Realty in its sole discretion. This means that franchisees may face unexpected costs or changes in service offerings related to technology, which could impact their business operations and profitability.