What is the significance of signing a binding agreement with Counselor Realty?

According to Counselor Realty's 2025 Franchise Disclosure Document, signing a binding agreement is a crucial step in becoming a franchisee. Counselor Realty must provide the Franchise Disclosure Document to you 14 calendar days before you sign a binding agreement. This 14-day period allows you to carefully review the document and seek professional advice.

The Franchise Disclosure Document summarizes the franchise agreement and other important information. It is essential to read both the disclosure document and all related agreements carefully before signing. This ensures you understand your obligations, Counselor Realty's obligations, and the terms of the franchise relationship.

If Counselor Realty fails to deliver the Franchise Disclosure Document on time, or if the document contains false or misleading statements, or material omissions, it may constitute a violation of federal and state law. In such cases, the issue should be reported to the Federal Trade Commission and the Wisconsin Commissioner of Securities. This highlights the importance of the disclosure document and the legal protections afforded to prospective franchisees.

Before signing any contract or making any payment to Counselor Realty, it is recommended that you obtain independent legal and financial advice to fully understand the franchise opportunity. You should also refrain from taking any other action or making any commitments until you receive written notification from Counselor Realty that your franchise application has been approved and a franchise has been issued in your name.