To whom are signage payments made for a Counselor Realty franchise?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
NT**
| (1) Type of Expenditure | (2) Amount | (3) Method of Payment | (4) When Due | (5) To Whom Payment is to be Made |
|---|---|---|---|---|
| Initial Fee (see Item 5) | $7,500 to $15,000 | Lump sum | When you sign Franchise Agreement | Counselor |
| Rea |
Source: Item 7 — INITIAL INVESTMENT (FDD pages 13–15)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, payments for signage, which range from $1,000 to $10,000, are made to approved vendors. These costs can vary significantly based on the type and size of the signage selected by the franchisee. Local signage ordinances also contribute to the variability in cost, making it difficult to predict the exact amount.
As a prospective Counselor Realty franchisee, it's important to factor in these potential signage costs when planning your initial investment. The FDD indicates that these payments are made as incurred and before opening the franchise. Therefore, franchisees should obtain quotes from multiple approved vendors to ensure they are getting the best possible price while adhering to Counselor Realty's standards and local regulations.
Given the wide range of potential signage costs, it would be prudent for prospective franchisees to discuss signage options and vendor approvals with Counselor Realty during their due diligence. Understanding the specific requirements and preferred vendors in their target market will help franchisees develop a more accurate estimate of their initial investment and avoid unexpected expenses.