Who must sign a confidentiality agreement related to the Counselor Realty franchise?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
- (b) During and after the term of this Agreement, you shall not disclose to a third party or use, except to operate the Business during the term of this Agreement, any confidential or proprietary information, or trade secret, that we own or disclose to you. You must require your Business manager (if any) and agents to sign a corresponding confidentiality agreement. You must return the entire Franchise Policy Guidelines to us promptly upon termination or expiration of this Agreement or any transfer.
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to the 2025 Counselor Realty Franchise Disclosure Document, both the franchisee and their business manager, if applicable, are required to sign a confidentiality agreement. The franchisee agrees not to disclose any confidential or proprietary information or trade secrets belonging to Counselor Realty, except for operating the business during the term of the agreement. This obligation extends both during and after the franchise agreement's term.
Furthermore, the franchisee is responsible for ensuring that their business manager also signs a confidentiality agreement that corresponds to the franchisee's agreement with Counselor Realty. This ensures that all individuals with access to Counselor Realty's sensitive information are bound by the same confidentiality obligations.
This requirement is a standard practice in franchising to protect the franchisor's intellectual property and trade secrets. Prospective Counselor Realty franchisees should carefully review the confidentiality agreement and understand its implications before signing the franchise agreement. They should also ensure that their business manager is aware of and willing to comply with the confidentiality obligations.