What services must a Counselor Realty business offer?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
COUNSELOR offers franchises for a full service residential and/or commercial real estate brokerage service business, operating in accordance with a distinctive and proprietary system established by COUNSELOR (the "System") and identified by various COUNSELOR trademarks (the "Marks"). Franchisee wishes to establish and operate a business using the System.
In consideration of the foregoing and the undertakings herein, the parties agree:
1. FRANCHISE.
1.1 Grant.
2.2 Acknowledgments. This Agreement is subject to the following conditions:
(a) The Business shall offer and provide only the services, and be identified only by Marks, we authorize;
(b) The Marks are our exclusive and valuable property. You have no right, ownership or other interest in or to any of the Marks except the qualified license to use them in strict conformity with this Agreement;
(c) We may change the System and the Marks periodically, and when we do, you must promptly conform the Business to the revised requirements, at your cost;
(c) offer and provide all products and services, and continuously operate the Business, in accordance with the Franchise Policy Guidelines and all applicable laws and regulations;
bona fide real estate broker's license in good standing under the laws of the state where the Business is located. If Franchisee is a partnership, corporation or other entity, Franchisee must be legally authorized to do business in the state where your Business is located;
- (d) be managed by you or a designated manager involved in the day-to-day operation of the Business; be staffed with qualified and trained employees and licensed real estate agents, in conformity with local, state and federal laws and regulations, who are employed or contracted solely by you, not by us. You are solely responsible for hiring and discharging employees, and setting their wages and terms of employment. You are solely responsible for entering into and terminating contracts with agents;
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, Counselor Realty offers franchises for a full-service residential and/or commercial real estate brokerage service. As a franchisee, you must offer and provide all products and services and continuously operate the business in accordance with the Franchise Policy Guidelines and all applicable laws and regulations.
The agreement specifies that the business shall offer and provide only the services that Counselor Realty authorizes and be identified only by the marks they authorize. Counselor Realty may change the System and the Marks periodically, and when they do, the franchisee must promptly conform the business to the revised requirements, at their cost.
As a Counselor Realty franchisee, you must maintain a bona fide real estate broker's license in good standing under the laws of the state where the business is located. If the franchisee is a partnership, corporation, or other entity, they must be legally authorized to do business in the state where their business is located. The business must be managed by the franchisee or a designated manager involved in the day-to-day operation of the business and be staffed with qualified and trained employees and licensed real estate agents, in conformity with local, state, and federal laws and regulations, who are employed or contracted solely by the franchisee, not by Counselor Realty. The franchisee is solely responsible for hiring and discharging employees and setting their wages and terms of employment and for entering into and terminating contracts with agents.