What is the role of the Wisconsin Commissioner of Securities regarding the Counselor Realty franchise offering?

According to Counselor Realty's 2025 Franchise Disclosure Document, the Wisconsin Commissioner of Securities is the entity to which a prospective franchisee should report if the FDD was not delivered on time, contains false or misleading statements, or has material omissions. The address for the Wisconsin Commissioner of Securities is 345 West Washington Avenue, 4th Floor, Madison, Wisconsin 53703. This is to ensure that Counselor Realty provides accurate and timely information to potential franchisees, allowing them to make informed decisions.

This measure is in place to protect prospective franchisees from potential fraud or misrepresentation during the franchise sales process. By reporting such violations, franchisees can help ensure that Counselor Realty adheres to federal and state laws, promoting transparency and fairness in franchising. The Commissioner's role is primarily one of oversight and enforcement, ensuring that franchisors like Counselor Realty comply with disclosure requirements.

It is important for prospective Counselor Realty franchisees in Wisconsin to carefully review the Franchise Disclosure Document and all related agreements. If any discrepancies, false statements, or omissions are found, they should be reported to the Wisconsin Commissioner of Securities and the Federal Trade Commission. This helps maintain the integrity of the franchising process and protects the interests of franchisees.