What is the role of Counselor Realty representatives on the Regional Advertising Committee?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
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We reserve the right to establish and organize a "Regional Advertising Group" if your Office (including any Additional Officer or Extension Office) is located outside the Twin Cities. If your Office (including any Additional Officer or Extension Office) is located outside the Twin Cities, you must be a member of the "Regional Advertising Group" (once established) and pay to the "Regional Advertising Fund" an Advertising Fee equal to $25 per agent per month for each agent operating out of the Office, Additional Office or Extension Office located in such geographical area. "Counselor" offices owned and operated by Counselor contribute toward the general costs of marketing activities conducted by Counselor under a different formula, and will not be required to pay the specific Advertising Fee described above to the Regional Advertising Fund. Activities of the Regional Advertising Group will be coordinated, and the Regional Advertising Fund will be administered by the Regional Advertising Committee, which will consist of one representative from each franchisee-owned "Counselor" office outside the Twin Cities, and three representatives of Counselor. The amount of monthly Advertising Fees for the Regional Advertising Group may be increased during the term of the franchise by a majority vote of that Regional Advertising Commit
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to the 2025 Counselor Realty Franchise Disclosure Document, Counselor Realty has representatives on the Regional Advertising Committee. If a franchisee's office is located outside the 11-county Twin Cities metropolitan area, they must be a member of the Regional Advertising Group. This group's activities and fund are managed by the Regional Advertising Committee.
The Regional Advertising Committee consists of one representative from each franchisee-owned Counselor Realty office outside the Twin Cities, along with three representatives from Counselor Realty. The Regional Advertising Group, via its Advertising Committee, is responsible for conducting its own marketing activities, making decisions on creative work, media purchases, and the scope of advertising.
The presence of Counselor Realty representatives on the committee ensures that the franchisor has a voice in the regional advertising strategies and fund allocation. While franchisee representatives make up the majority of the committee, the three Counselor Realty representatives can influence decisions and ensure brand consistency. The amount of monthly Advertising Fees for the Regional Advertising Group may be increased during the term of the franchise by a majority vote of that Regional Advertising Committee.