What is the role of Counselor Realty in the Regional Advertising Group, if any?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
this Agreement by Counselor from time to time in its sole discretion. We reserve the right to establish and organize a "Regional Advertising Group" if your Office (or any Additional Office or Extension Office) is located outside the Twin Cities. If your Office (or any Additional Office or Extension Office) is located outside the Twin Cities, you must be a member of the "Regional Advertising Group" (once established) and pay to the "Regional Advertising Fund" an Advertising Fee equal to $25 per agent per month for each agent operating out of the Office, Additional Office or Extension Office located in such geographical area. The amount of your Advertising Fees for the Regional Advertising Group may be increased during the term of this Agreement by a majority vote of the "Regiona
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, Counselor Realty reserves the right to establish and organize a Regional Advertising Group if a franchisee's office is located outside the Twin Cities metropolitan area. If a Regional Advertising Group is established, franchisees located outside the Twin Cities must be members and pay an advertising fee of $25 per agent per month to the Regional Advertising Fund.
The purpose of this group is to manage advertising efforts outside of the Twin Cities area. The amount of advertising fees for the Regional Advertising Group can be increased during the term of the Franchise Agreement by a majority vote of the Regional Advertising Committee that manages the Regional Advertising Group.
This structure means that Counselor Realty franchisees outside the Twin Cities will participate in a regional advertising program managed by a committee of their peers, with Counselor Realty having the initial authority to establish the group. The advertising fees contribute to the Regional Advertising Fund, supporting marketing activities in those regions. Franchisees should inquire about the formation status of a Regional Advertising Group in their area and the current activities of the Regional Advertising Committee.