What is the role of the Regional Advertising Committee in relation to Counselor Realty?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
ional Office or Extension Office) is located outside the Twin Cities. If your Office (or any Additional Office or Extension Office) is located outside the Twin Cities, you must be a member of the "Regional Advertising Group" (once established) and pay to the "Regional Advertising Fund" an Advertising Fee equal to $25 per agent per month for each agent operating out of the Office, Additional Office or Extension Office located in such geographical area. The amount of your Advertising Fees for the Regional Advertising Group may be increased during the term of this Agreement by a majority vote of the "Regiona
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, the Regional Advertising Committee plays a role in managing the Regional Advertising Group for offices located outside the Twin Cities metropolitan area. If a Counselor Realty office is located outside of the 11-county metropolitan area of Minneapolis and St. Paul, Minnesota, the franchisee must be a member of the Regional Advertising Group once it is established.
The Regional Advertising Committee has the authority to increase the amount of advertising fees franchisees pay into the Regional Advertising Fund. These fees are set at $25 per agent per month for each agent operating out of the office. However, the Regional Advertising Committee can increase this amount during the term of the Franchise Agreement by a majority vote.
This means that franchisees operating outside the Twin Cities area will contribute to a regional advertising fund, and the amount they pay can be adjusted by a committee of their peers. This gives franchisees some control over the advertising strategy and budget in their region, but it also means they are subject to potential increases in advertising fees if the committee votes to raise them.