For Counselor Realty, who is responsible for creating the document that modifies the franchise agreement?

Based on the 2025 Franchise Disclosure Document, Counselor Realty has the right to make changes to the Franchise Policy Guidelines, System and standards, and franchisees must comply with these changes, even if it requires additional investment or expenditures. This means that Counselor Realty can unilaterally modify certain operational aspects of the franchise, and franchisees are obligated to adapt to these changes.

This clause gives Counselor Realty significant control over the evolution of the franchise system. While the FDD does not explicitly state that Counselor Realty is responsible for creating documents that modify the franchise agreement, it does state that franchisees must comply with changes that Counselor Realty makes to the Franchise Policy Guidelines, System and standards.

Prospective franchisees should be aware that they may need to make additional investments or expenditures to comply with changes made by Counselor Realty. It would be prudent for potential franchisees to discuss with Counselor Realty the types of changes that have been made in the past and the potential costs associated with complying with future changes.