What is Counselor Realty's responsibility regarding the success of the franchisee's business?

According to Counselor Realty's 2025 Franchise Disclosure Document, the success of the franchisee's business largely depends on the franchisee's own efforts. Counselor Realty does not guarantee the profitability or success of the business. The FDD emphasizes that the real estate market is competitive and that the franchisee's personal management, resources, and prevailing market conditions are key determinants of financial outcomes.

Specifically, the franchisee acknowledges that their business will operate in a competitive marketplace and that its financial results, including its ultimate success or failure, depend on their personal management and resources, as well as supply and market conditions. The franchisee also acknowledges that Counselor Realty does not guarantee that the business will be profitable or successful, and that they have not relied on any promises or assurances not explicitly stated in the franchise agreement.

While Counselor Realty does not guarantee success, they do offer support to franchisees. This includes initial and ongoing training for the franchisee and their key personnel, advisory services related to displaying trademarks, procuring fixtures and initial inventories, and guidance on business procedures. Counselor Realty also creates a webpage or subdomain for the franchisee's office and licensed agents on the Counselor Realty website, and provides leads generated from the website for listings in the franchisee's region. However, the ultimate responsibility for the business's success rests with the franchisee.