Does Counselor Realty reserve the right to review and approve advertising materials?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
You may develop advertising materials for your own use, at your own expense. Advertising materials and media (including print, audio, video, website and computer-transmitted media) must conform at all times to Counselor's brand standard and image. If Counselor determines, in its sole discretion, that any advertising materials or media do not conform to Counselor's brand standard or image, you will alter or remove any such advertising materials or media, as directed in writing by Counselor. You have the option to develop your own website as part of your overall promotion strategy. Your use of Counselor's trademarks in any advertising materials and media must conform at all times to the requirements set forth in the Franchise Agreement. Counselor does not currently require any advertising materials or media to be approved by Counselor prior to you using them, but reserves the right to review and approve any advertising materials or media (and to require you to alter or cease using all or any portion of such advertising materials or media it does not approve).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to the 2025 Counselor Realty Franchise Disclosure Document, franchisees have the option to develop their own advertising materials. These materials must always conform to Counselor Realty's brand standards and image. While Counselor Realty does not currently require advertising materials to be approved before use, they retain the right to review and approve any advertising or media.
If Counselor Realty determines that any advertising materials do not meet their brand standards, the franchisee is required to alter or remove the materials as directed by Counselor Realty in writing. This includes print, audio, video, website, and computer-transmitted media.
This policy allows franchisees some autonomy in their advertising efforts while ensuring brand consistency. However, it also means that a franchisee may need to modify or remove advertising at their own expense if Counselor Realty deems it necessary. Prospective franchisees should be aware of this potential cost and the importance of adhering to Counselor Realty's brand standards in all advertising and promotional activities.