What is the required method for modifying the Counselor Realty franchise agreement?

Based on the 2025 Counselor Realty Franchise Disclosure Document, the franchisee must comply with changes that Counselor Realty makes to the Franchise Policy Guidelines, System, and standards, even if these changes require additional investment or expenditures. This indicates that Counselor Realty has the right to unilaterally modify certain aspects of the franchise agreement through changes to the Franchise Policy Guidelines, System, and standards.

This means that as a Counselor Realty franchisee, you are obligated to adapt your business operations to align with any modifications Counselor Realty implements to its guidelines, systems, and standards. These changes could potentially involve additional costs for the franchisee, such as investing in new equipment, training staff on updated procedures, or altering marketing strategies to adhere to revised brand standards.

While the FDD excerpt specifies Counselor Realty's right to make these changes, it does not detail the exact process or mechanism through which these modifications are communicated to franchisees. It also does not specify whether franchisees have any input or negotiation rights regarding these changes. Therefore, it is important for a prospective franchisee to seek clarification from Counselor Realty regarding the frequency, scope, and impact of potential changes to the Franchise Policy Guidelines, System, and standards, as well as the process for communicating and implementing these changes.