Can Counselor Realty require franchisees to utilize non-technology related tools and services?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
Counselor may also provide you with or require you to utilize such non-technology related tools and services relating to the franchised business as Counselor determines from time to time in its sole discretion. Counselor will not be obligated to provide you with any such non-technology related tools or services, and reserves the right to discontinue providing any such non-technology related tools and services that Counselor may decide to provide at any time. Counselor also reserves the right to modify the terms and conditions regarding any such non-technology related tools and services that Counselor may decide to provide at any time. You will be obligated to pay Counselor fees associated with such non-technology related tools and services that Counselor decides to provide in such amounts, and at such times, as Counselor shall determine from time to time in its sole discretion.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to the 2025 Counselor Realty Franchise Disclosure Document, Counselor Realty has the discretion to require franchisees to utilize non-technology related tools and services. While Counselor Realty is not obligated to provide these tools and services, they reserve the right to discontinue providing them at any time and can modify the terms and conditions related to these tools and services.
As a franchisee, you would be obligated to pay Counselor Realty fees associated with any non-technology related tools and services that Counselor Realty decides to provide. The amounts and payment schedules for these fees will be determined by Counselor Realty at their discretion.
This policy means that franchisees need to be prepared for potential mandatory expenses related to non-technology tools and services that Counselor Realty may introduce or change during the franchise term. It is important for prospective franchisees to factor in these potential costs and understand that Counselor Realty has significant control over what tools and services are required and how much they will cost.