Can Counselor Realty require a franchisee to use a specific mobile application?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
Counselor may provide you with or require you to utilize such technology related tools (including, but not limited to, mobile applications and other internet or software-based applications) and services relating to the franchised business as Counselor determines from time to time in its sole discretion. Counselor will not be obligated to provide you with any such technology related tools or services, and reserves the right to discontinue providing any such technology related tools and services that Counselor may decide to provide at any time. Counselor also reserves the right to modify the terms and conditions regarding any such technology related tools and services that Counselor may decide to provide at any time. You will be obligated to pay Counselor fees (including the Mobile App Fee described in Item 6) associated with any such technology related tools and services that Counselor may decide to provide in such amounts, and at such times, as Counselor shall determine from time to time in its sole discretion.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, Counselor Realty may require franchisees to utilize specific technology-related tools, including mobile applications, related to the franchised business. These tools and services are determined by Counselor Realty at its sole discretion.
Counselor Realty is not obligated to provide these technology-related tools or services and reserves the right to discontinue or modify them at any time. As a franchisee, you may be obligated to pay fees, including a Mobile App Fee (as detailed in Item 6), associated with these technology-related tools and services. The amounts and payment schedules for these fees are determined by Counselor Realty at its sole discretion.
This means that as a Counselor Realty franchisee, you may be required to adopt and pay for mobile applications or other technology-related tools that the franchisor deems necessary for the business. The franchisor has the flexibility to change these requirements and associated fees, which could impact your operating costs. It is important to carefully review Item 6 of the FDD to understand the potential costs associated with these technology-related tools and services.