Must a replacement Counselor Realty office comply with then-current System standards?

According to Counselor Realty's 2025 Franchise Disclosure Document, if a franchisee relocates their office within their designated territory, the replacement office must adhere to the then-current System standards. This relocation requires prior written consent from Counselor Realty, and the new office must open within 120 days after the closure of the previous location.

This requirement ensures that all Counselor Realty locations maintain a consistent brand image and operational standards. For a prospective franchisee, this means that any relocation must not only be approved by Counselor Realty but also be compliant with the most up-to-date requirements of the franchise system at the time of the move. This could involve changes to office layout, technology, branding, or other operational procedures.

Failing to comply with these standards could result in a breach of the franchise agreement. Therefore, it is crucial for franchisees to stay informed about any changes to the System standards and to factor in the cost and time required to meet these standards when planning a relocation. This is a fairly standard practice in franchising, as franchisors typically want to ensure uniformity across all locations to maintain brand consistency and customer experience.