Must a replacement Counselor Realty office comply with the Franchise Agreement?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
You may relocate, with the prior written consent of Counselor, to a suitable site within the Territory. The replacement Office must open within 120 days after the prior facility closes. The replacement Office must comply with all requirements of the Franchise Agreement and thencurrent System standards.
Source: Item 12 — TERRITORY (FDD pages 21–23)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, if a franchisee relocates their office within their designated territory, the replacement office must adhere to the Franchise Agreement. Specifically, the replacement office must open within 120 days after the prior facility closes and must comply with all requirements of the Franchise Agreement and then-current System standards.
This requirement ensures that all Counselor Realty locations maintain a consistent brand image and operational standard. For a prospective franchisee, this means that any new location must meet the franchisor's current criteria, which could include specific design elements, technology requirements, or operational procedures.
It is important for franchisees to stay updated on any changes to the System standards to ensure compliance when relocating. Failure to comply with these standards could result in a breach of the Franchise Agreement.