What is the relationship between Counselor Realty Franchising, Inc. and Counselor Realty, Inc.?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
The franchisor is COUNSELOR REALTY FRANCHISING, INC. ("Counselor"), a Minnesota corporation located at 3200 NW Main Street, Suite 110, Coon Rapids, Minnesota 55448; 612-405-8404; www.counselorrealty.com. Counselor Realty, Inc. ("Counselor Realty"), a Minnesota corporation incorporated on December 18, 1964, and located at the same address as Counselor, conducts a residential and commercial real estate brokerage business. Counselor's and Counselor Realty's parent, Counselor Holding, Inc. ("Counselor Holding") owns and provides administrative support to Counselor and Counselor Realty. Counselor was incorporated in May, 2001 to conduct franchising operations. Counselor actually commenced business operations and first offered franchises in 2002. Counselor has no predecessors. Counselor has no affiliates which offer franchises in any line of business, and, except for Counselor Holding, Counselor has no affiliates which offer products or services to Counselor franchisees. No officer or director of Counselor owns an interest in any entity that competes with Counselor. Counselor conducts business under its corporate name. Counselor's agent for service of process in Minnesota is the Minnesota Department of Commerce, 85 7th Place East, Suite 280, St. Paul, Minnesota 55101- 2198.
For ease of reference, we refer to the franchisee as "you." If the franchisee is a corporation, partnership or other organization, the references to "you" may include the organization's owners.
Counselor offers franchises for a full service residential and commercial real estate brokerage business located within a designated geographic area (the "Territory"). See Item 12. Counselor has offered franchises for real estate brokerage businesses since 2002.
Counselor Realty has provided residential and commercial real estate brokerage services since 1964. Counselor Realty, and other "Counselor" franchisees, may conduct their real estate brokerage businesses, and compete with you, within your Territory. See Item 12. Counselor Realty and Counselor Holding have not offered, and do not offer, franchises in any other line of business.
Counselor owns a proprietary and distinctive system for a network of full service residential and commercial real estate brokerage service businesses (the "System"). The System is described in the Franchise Agreement and in Counselor's Franchise Policy Guidelines. A current Franchise Agreement is included in this Franchise Disclosure Document at Exhibit B. Counselor and its affiliates own various names, trademarks, stylized logos, slogans, and symbols (the "Marks") used in the System. See Item 13.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENT, PREDECESSORS AND AFFILIATES (FDD pages 7–8)
What This Means (2025 FDD)
According to the 2025 Counselor Realty Franchise Disclosure Document, Counselor Realty Franchising, Inc. ("Counselor") is the franchisor, while Counselor Realty, Inc. ("Counselor Realty") conducts a residential and commercial real estate brokerage business. Both companies are located at the same address. Counselor Realty, Inc. was incorporated on December 18, 1964, and Counselor Realty Franchising, Inc. was incorporated in May 2001 to conduct franchising operations, commencing business in 2002.
The parent company, Counselor Holding, Inc. ("Counselor Holding"), owns and provides administrative support to both Counselor Realty Franchising, Inc. and Counselor Realty, Inc. This means that Counselor Realty Franchising, Inc. is responsible for offering and managing franchises, while Counselor Realty, Inc. operates its own real estate brokerage business.
Counselor Realty, Inc. and other Counselor Realty franchisees may conduct their real estate brokerage businesses and compete with new franchisees within their territories. Counselor Realty Franchising, Inc. will create a separate webpage or subdomain for a franchisee's office on Counselor Realty, Inc.'s website. Leads generated from Counselor Realty, Inc.'s website for listings in the franchisee's region will be directed to the franchisee's office, unless the lead is for a listing by one of Counselor Realty, Inc.'s agents or another franchisee's agents who have a Counselor Realty webpage.