What is the relationship between Counselor Holding, Inc. and Counselor Realty, Inc.?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
The franchisor is COUNSELOR REALTY FRANCHISING, INC. ("Counselor"), a Minnesota corporation located at 3200 NW Main Street, Suite 110, Coon Rapids, Minnesota 55448; 612-405-8404; www.counselorrealty.com. Counselor Realty, Inc. ("Counselor Realty"), a Minnesota corporation incorporated on December 18, 1964, and located at the same address as Counselor, conducts a residential and commercial real estate brokerage business. Counselor's and Counselor Realty's parent, Counselor Holding, Inc. ("Counselor Holding") owns and provides administrative support to Counselor and Counselor Realty. Counselor was incorporated in May, 2001 to conduct franchising operations. Counselor actually commenced business operations and first offered franchises in 2002. Counselor has no predecessors. Counselor has no affiliates which offer franchises in any line of business, and, except for Counselor Holding, Counselor has no affiliates which offer products or services to Counselor franchisees. No officer or director of Counselor owns an interest in any entity that competes with Counselor. Counselor conducts business under its corporate name. Counselor's agent for service of process in Minnesota is the Minnesota Department of Commerce, 85 7th Place East, Suite 280, St. Paul, Minnesota 55101- 2198.
For ease of reference, we refer to the franchisee as "you." If the franchisee is a corporation, partnership or other organization, the references to "you" may include the organization's owners.
Counselor offers franchises for a full service residential and commercial real estate brokerage business located within a designated geographic area (the "Territory"). See Item 12. Counselor has offered franchises for real estate brokerage businesses since 2002.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENT, PREDECESSORS AND AFFILIATES (FDD pages 7–8)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, Counselor Realty Franchising, Inc. ("Counselor") is the franchisor. Counselor Realty, Inc. conducts a residential and commercial real estate brokerage business. Counselor's and Counselor Realty's parent, Counselor Holding, Inc. owns and provides administrative support to both Counselor and Counselor Realty. Counselor was incorporated in May 2001 to conduct franchising operations and commenced business in 2002.
Counselor Realty has provided real estate brokerage services since 1964. It's important to note that Counselor Realty, along with other Counselor franchisees, may conduct their real estate brokerage businesses and compete with new franchisees within their Territory. Counselor Realty and Counselor Holding do not offer franchises in any other line of business.
For a prospective franchisee, this means that Counselor Realty Franchising, Inc. is the entity they will be directly dealing with for the franchise agreement. However, it is essential to understand that Counselor Realty, Inc., the established brokerage, and Counselor Holding, Inc., the parent company, play significant roles in the overall operation and support structure of the franchise system. The franchisee should be aware of potential competition from Counselor Realty, Inc. within their territory.