How might regulatory changes impact a Counselor Realty franchise?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
The market in which you will operate is highly competitive. You will compete with many other national, regional, and local businesses which offer competitive goods and services, some of which are larger, older and better financed than Counselor. Your Business will be affected by the general state of the national, regional and local economy, regulatory changes, changes in customer demographics, and your financial and managerial capabilities. These factors can change without warning.
You must at all times possess a bona fide real estate broker's license in good standing under the laws of the state where the Business is located. If you are a partnership, corporation or other entity, you must be legally authorized to do business in the state where your Business is located. At all times during the term of the franchise you must keep in force all necessary licenses and permits required by public authorities. The Wisconsin Department of Regulation and Licensing, the Wisconsin Realtors Association, the National Association of Realtors, local Boards of Realtors, and the Federal Trade Commission have adopted various regulations which govern the activities and business practices of real estate agents. You must comply with all of these regulations and should investigate them before deciding whether to purchase a Counselor franchise.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENT, PREDECESSORS AND AFFILIATES (FDD pages 7–8)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, a Counselor Realty franchise can be affected by regulatory changes. The FDD states that the real estate market is highly competitive and influenced by various factors, including regulatory changes. These changes, along with the general state of the economy, shifts in customer demographics, and the franchisee's own financial and managerial capabilities, can impact the business without prior notice.
Furthermore, the FDD emphasizes the importance of maintaining a valid real estate broker's license and adhering to all necessary licenses and permits required by public authorities. Several organizations, such as the Wisconsin Department of Regulation and Licensing, the Wisconsin Realtors Association, the National Association of Realtors, local Boards of Realtors, and the Federal Trade Commission, have established regulations governing the activities and business practices of real estate agents. Franchisees must comply with all these regulations.
Therefore, prospective Counselor Realty franchisees should thoroughly investigate all applicable regulations before deciding to purchase a franchise. Failure to adapt to regulatory changes or maintain compliance could negatively impact the operation and profitability of the franchise.