What is the registration number for the COUNSELOR trademark used by Counselor Realty?

According to Counselor Realty's 2025 Franchise Disclosure Document, the registration number for the "COUNSELOR" trademark is 2,382,935. This trademark was registered on September 5, 2000. Counselor Realty also holds registrations for other marks, including "PROFIT FROM OUR EXPERIENCE" (registration number 2,500,275, registered October 23, 2001) and "COUNSELOR REALTY" (registration number 7,034,376, registered April 25, 2023).

As a Counselor Realty franchisee, you are granted the right to operate your business under these trademarks. However, Counselor Realty reserves the right to change or discontinue any program or promotion related to its trademarks, and to add, alter, or delete trademarks from the list licensed to you. You are required to use Counselor Realty's marks only as specified in the Franchise Agreement and Franchise Policy Guidelines, and you cannot use any of the marks as part of a corporate, partnership, or trade name without their consent.

Counselor Realty retains sole discretion over actions taken in cases of unauthorized use or infringement of its marks, including control of any related litigation or settlement. It's important to note that Counselor Realty is not obligated to protect your use of the licensed marks or defend you against claims of infringement or unfair competition. This means that while you have the right to use the trademarks, the responsibility for defending against any legal challenges related to trademark use may fall on you as the franchisee.

Prospective franchisees should be aware of these conditions and seek clarification from Counselor Realty regarding their responsibilities and potential liabilities related to trademark use. Understanding the scope of trademark protection and the franchisor's obligations is crucial for making an informed decision about investing in a Counselor Realty franchise.