Does Counselor Realty have to provide a reason if they deny an Additional Office application?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
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You may apply to open one or more additional offices within your designated Territory (an "Additional Office") by submitting a request to Counselor describing the location of such proposed Additional Office as well as any additional information Counselor may require or request, along with a one-time fee of $750 for each Additional Office location (the "Additional Office Application Materials"). After Counselor's receipt of such Additional Office Application Materials (including the one-time fee), Counselor will have 30 days to review the Additional Office Application Materials and proposed Additional Office location and notify you whether or not Counselor consents to your opening of such Additional Office locat
Source: Item 12 — TERRITORY (FDD pages 21–23)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, if a franchisee wants to open an additional office within their designated territory, they must submit a request to Counselor Realty. This request must describe the location of the proposed additional office and include any other information Counselor Realty may require, along with a one-time fee of $750 for each location. These materials are referred to as the "Additional Office Application Materials."
After Counselor Realty receives the Additional Office Application Materials and the fee, they have 30 days to review the application and the proposed location. Following this review, Counselor Realty will notify the franchisee whether or not they consent to the opening of the additional office. The FDD does not specify that Counselor Realty must provide a reason for denying the application.
This means that Counselor Realty has the discretion to deny an application for an additional office without providing a specific justification. As a prospective franchisee, it would be prudent to discuss the criteria Counselor Realty uses to evaluate such applications to understand the factors that may influence their decision. Understanding these factors can help a franchisee select viable locations and present a strong case for approval.