Does Counselor Realty provide leads to franchisees?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
Leads created off Counselor Realty, Inc.'s website for listings in the region where your franchised office is located will be provided and directed to your Office; provided, however, that if the lead is for a listing that is listed by one of our franchisee's agents or one of Counselor Realty, Inc.'s agents, such lead will be directed to such agent, if that agent has elected to create a Counselor Realty web page/subdomain. If there is more than one franchisee in the region (distinct areas served by the same MLS system, or its equivalent), those leads will be shared and/or split between the affected franchisees, as determined by Counselor in its sole discretion. We may take into account office locations, number of agents, types of leads or any other rational means to distribute leads.
Source: Item 22 — CONTRACTS (FDD page 32)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, leads generated from Counselor Realty's website for listings within the franchised office's region will be directed to that office. However, if a lead is for a listing already represented by one of Counselor Realty's or its franchisee's agents who have a Counselor Realty webpage or subdomain, the lead will be directed to that specific agent.
If multiple franchisees operate in the same region (defined as distinct areas served by the same MLS system or its equivalent), the leads will be shared or split among the affected franchisees. The method of sharing or splitting these leads is determined solely by Counselor Realty, considering factors such as office locations, the number of agents, and the types of leads available.
This system ensures that franchisees receive leads generated from the corporate website, but it also introduces a competitive element among franchisees and agents within the same region. The distribution of leads is not guaranteed and is subject to Counselor Realty's discretion, which may impact a franchisee's ability to generate business from these leads.