Does Counselor Realty provide a guarantee that technology-related tools and services will be continuously available?
Counselor_Realty Franchise · 2025 FDDAnswer from 2025 FDD Document
Counselor may provide you with or require you to utilize such technology related tools (including, but not limited to, mobile applications and other internet or software-based applications) and services relating to the franchised business as Counselor determines from time to time in its sole discretion. Counselor will not be obligated to provide you with any such technology related tools or services, and reserves the right to discontinue providing any such technology related tools and services that Counselor may decide to provide at any time. Counselor also reserves the right to modify the terms and conditions regarding any such technology related tools and services that Counselor may decide to provide at any time. You will be obligated to pay Counselor fees (including the Mobile App Fee described in Item 6) associated with any such technology related tools and services that Counselor may decide to provide in such amounts, and at such times, as Counselor shall determine from time to time in its sole discretion.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 17–21)
What This Means (2025 FDD)
According to Counselor Realty's 2025 Franchise Disclosure Document, Counselor Realty does not guarantee the continuous availability of technology-related tools and services. Counselor Realty may provide franchisees with technology-related tools and services such as mobile applications and software, but they are not obligated to do so.
Counselor Realty explicitly reserves the right to discontinue providing any technology-related tools and services at any time, and they can also modify the terms and conditions associated with these tools and services. This means that a franchisee cannot rely on a specific technology being available throughout the term of the franchise agreement.
Furthermore, franchisees are obligated to pay fees associated with any technology-related tools and services that Counselor Realty decides to provide. These fees can be determined and modified at Counselor Realty's sole discretion. This lack of guarantee and the potential for changing fees could impact a franchisee's business planning and profitability. Prospective franchisees should carefully consider the implications of this policy and inquire about the typical lifespan and potential costs of these technology services.